
Describe your image

Describe your image
November 17th, 2025
Monday
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INTRODUCTION
The History of Florida's Tourism
Florida has always been a favorite place for people to visit, but the way tourists enjoy it has changed a lot over the years! Today, when most people think of Florida, they picture exciting theme parks like Walt Disney World, Universal Studios, and SeaWorld. Over 140 million tourists visited Florida in 2024, traveling by trains, planes, boats, and cars to get here. All to ride fast roller coasters, meet their favorite characters, and see amazing shows. Big cities like Orlando have grown around these parks, making Florida one of the top vacation spots in the world.
But before Disney opened in 1970s, Florida tourism looked very different. Back in the early and mid-1900s, families didn’t have high-tech rides or giant resorts. Instead, they discovered roadside attractions—fun and quirky stops along highways where travelers could stretch their legs and see something special. They might stop at a place with a giant alligator statue, a man-made castle, or even a fruit stand selling fresh orange juice! These attractions were full of creativity and Florida charm.
Some of these attractions have survived to the modern day, while others no longer exist. For this unit of study, we will be learning about the unique qualities that help make Florida a popular tourist attraction, historic roadside attractions, and mapping historical markers.
Bell-Ringer:
Directions: Students will use the FDOT Official Transportation Map (online or paper copy) and the clues in the left column to determine the name of the mystery city. Students will record the name of the mystery city in the right column.

Today's Lesson
In the 1900s, families piled into cars and drove down long highways such as US 1, US 27, and US 41 that were lined with roadside attractions. According to historian Ken Breslauer, "A major feature of the roadside attractions in Florida is their use of the state's natural resources to generate a profit. From springs to rivers to wildlife, many entrepreneurs saw profit in Florida's natural surroundings."
One big part of Florida’s early tourism was its amazing natural springs. People believed the clear, sparkling waters had healing powers, and they loved to swim, boat, and take glass-bottom boat rides at places like Silver Springs and Weeki Wachee Springs. At Weeki Wachee, visitors could even see “mermaids” perform underwater shows! These attractions mixed nature, fun, and a bit of magic, making them unforgettable stops for travelers.
Florida also became famous for its beautiful gardens. Spots like Cypress Gardens, which opened in the 1930s, showed off colorful flowers, water-skiing shows, and Southern charm. Visitors could stroll among tropical plants and watch performers glide across the water in bright costumes. These gardens celebrated Florida’s warm climate and natural beauty—and they helped visitors slow down and enjoy the outdoors.
Of course, no Florida trip was complete without a visit to the beach! From the white sands of Clearwater to the lively shores of Miami Beach, families have always loved building sandcastles, collecting seashells, and watching the waves roll in. These sunny spots made Florida famous as a place where history, nature, and fun all meet.
Unusual World of Florida. 1964 (circa). State Archives of Florida, Florida Memory. Accessed 12 Nov. 2025.<https://www.floridamemory.com/items/show/253592>
Featured Activities
Florida has 67 counties and over 400 cities found throughout the state. Most, if not all, have a tourist attraction for visitors to enjoy. Below is a list of cities and vintage tourist attractions that are located in or near the cities. Several of these vintage tourist attractions exist today and some only exist in photographs and vintage travel guides.
Using the FDOT Official Transportation Map from the Bellringer, locate the cities and record the letter/number grid system!
Additional Resources
Kick off Florida Tourism with a Roadside Attractions in Florida Photo Exhibits presented by Florida Memory. In the PDF will be a vast number of links to images to see moments of historic tourism frozen in time!
Previously on #FLGeoWeek:
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